Design systems
Bring order to the creative chaos
Scale your creative output & brand consistency with a Motion Design System.Scale your creative output & brand consistency with a Motion Design System.Scale your creative output & brand consistency with a Motion Design System.Scale your creative output & brand consistency with a Motion Design System.

Control
Craft the compelling content your brand deserves
Fable is pro-grade, all-in-one motion software. Now with Auto-Layout & Variables. Build robust, flexible motion that seamlessly adapts to your content & destination.
Define
Bring brand consistency to every frame with design tokens
No more copy & pasting color values. Design tokens allow you to ensure your brand stays cohesive across every artifact. Color, fonts, easing values & more.
Compose
Eliminate repetitive work with motion components & templates
Stop starting from scratch on every project. Increase productivity by building your team’s library of motion components. Unify your designs, avoid complexity, and streamline your workflow.
Empower
Unleash content teams with effortless template variations
Take any motion component, define the creative guardrails & share a link to a simplified interface. Now anyone on your team can create on-brand creative assets, all without complex training.
Organize
Bring everyone & everything together
Unite your entire team, no matter their department. Manage permissions, assign roles for the right amount of control, and simplify feedback for seamless collaboration.
Scale
Design once, deploy everywhere
Connect any template to a data source to generate 1000s of unique variations. Make your creative assets come alive with auto-layout, text localization, & API integrations.