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The motion design system

Fable is how creative teams make motion together.
Design, collaborate, and scale – all under one roof.

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Atlassian
Deel
WeightWatchers
Plaid
IDEO
Microsoft
Riot Games
Create

The missing piece of the design stack

Fable is motion software made for designers. Polished, intuitive, and creatively unmatched.

EXPLORE FEATURES →

Vectors, videos, and everything in between

Design quality motion without limits. Work with SVGs, images, videos, audio, photoshop, and figma – all at once.

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Pro-grade motion within reach

Drag n’ drop presets to get you started, and a full animation engine with powerful controls when you need it.

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Craft with rich effects

Create stand-out content with an expressive library of fully customizable and animatable effects.

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Design with systems

Build with structure and composition using Scene instances, Variables, and Groups – right in the timeline.

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Ship everywhere

Export GIFs, MP4s, ProRes, and Lottie right from Fable, all in the cloud so you can keep working, even if you go offline.

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Collaborate

Bring everyone into the narrative

Empower the entire creative organization with a motion design system. Control for designers. Cohesion across teams. Consistency for the brand.

EXPLORE DESIGN SYSTEMS →

All your creative in one place

Organize projects, assets, and people in one unified workspace, so the organization can stay on track and collaborate with a central source of truth.

Compose your brand system

Define styles and reusable components to ensure consistency at every brand touchpoint.

Real-time feedback and sign off

Get sign-off inline, without downloading files or using 3rd party platforms.

Empower other teams with templates

Turn any project into a remixable template to enable content teams to ship on-brand variations with a click – freeing up design for what they do best.

Fable has transformed the way our team works. Cross-channel collaborations are a breeze; making motion more efficient, while staying on brand.

Alicia Curtis

Associate Creative Director, Weight Watchers

Use cases

Build motion cohesion across the organization

Fable removes silos by connecting beginners, pros, and every team in between. Where would you like to start?