The motion design system
Fable is how creative teams make motion together.
Design, collaborate, and scale – all under one roof.
The missing piece of the design stack
Fable is motion software made for designers. Polished, intuitive, and creatively unmatched.
Vectors, videos, and everything in between
Design quality motion without limits. Work with SVGs, images, videos, audio, photoshop, and figma – all at once.
Pro-grade motion within reach
Drag n’ drop presets to get you started, and a full animation engine with powerful controls when you need it.
Craft with rich effects
Create stand-out content with an expressive library of fully customizable and animatable effects.
Design with systems
Build with structure and composition using Scene instances, Variables, and Groups – right in the timeline.
Export GIFs, MP4s, ProRes, and Lottie right from Fable, all in the cloud so you can keep working, even if you go offline.
Bring everyone into the narrative
Empower the entire creative organization with a motion design system. Control for designers. Cohesion across teams. Consistency for the brand.
All your creative in one place
Organize projects, assets, and people in one unified workspace, so the organization can stay on track and collaborate with a central source of truth.
Compose your brand system
Define styles and reusable components to ensure consistency at every brand touchpoint.
Real-time feedback and sign off
Get sign-off inline, without downloading files or using 3rd party platforms.
Empower other teams with templates
Turn any project into a remixable template to enable content teams to ship on-brand variations with a click – freeing up design for what they do best.
Fable has transformed the way our team works. Cross-channel collaborations are a breeze; making motion more efficient, while staying on brand.”
Associate Creative Director, Weight Watchers